Giant Food — Washington
Post Disruption Tactics
Below are tactics developed to raise awareness of digital circular options following the Washington Post’s decision to end Giant Food’s printed circular ad distribution in late March.
Circular Gate — Front & Back
Single Mission Email
Tri-Banner — 3 Sides
Rack Header
ValPak Coupon — Front & Back
Instagram Tactics — 3-Day and ROW (Rest of the Week) Sales
Postcard — Front & Back
Email Content Block
Eyebrow Banner