Giant Food — Washington
Post Disruption Tactics

Below are tactics developed to raise awareness of digital circular options following the Washington Post’s decision to end Giant Food’s printed circular ad distribution in late March.

Circular Gate — Front & Back

Single Mission Email

Tri-Banner — 3 Sides

Rack Header

ValPak Coupon — Front & Back

Instagram Tactics — 3-Day and ROW (Rest of the Week) Sales

Postcard — Front & Back

Email Content Block

Eyebrow Banner

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Giant Food — Bib Tags