Giant Food — Bib Tags

This project is a redesign of in-store price bib tag templates. The original tags were outdated and inconsistent—varying in fonts, colors, and layout. After conducting research and analyzing competitor stores, I found that bright yellow was the most effective color for catching attention on the shelf. I chose to keep the yellow as a base while shifting the visual hierarchy to make the sale price the focal point.

The redesigned tags now feature consistent typography across all formats, and each type of sale is distinguished by its own color palette—creating clear differentiation while maintaining an overall cohesive look.